Case Studies: before → after
Brand A (smart-home)
Before/До/Prima
- CR 8%
- TACOS 22%
- No A+ or video
- Compliance holds
After/После/Dopo
- CR 16%
- TACOS 12.8%
- A+ + infographics + video
- Docs in order, stable replenishment
Brand B (networking)
Before/До/Prima
- Buy Box 40%
- No negatives in ads
After/После/Dopo
- Buy Box 92%
- Negatives + exact campaigns, ACoS down 31%